Red Canoe Credit Union Embarks on Strategic Partnership with Sparrow to Accelerate Gen Z Membership

Daniel Kahn
Daniel Kahn
Daniel is the co-founder and COO at Sparrow. Daniel is responsible for the day-to-day operations of a company, working closely with other members of the executive team to develop and implement strategies to support the growth and success of the company.
Daniel was a 2023 Forbes 30 Under 30 lister in the Education category.  Daniel was born and raised in Raleigh, North Carolina and graduated from Duke University in 2020.
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Camden Ford
Camden Ford

Camden leads Sparrow’s business operations – everything from product management to business analytics. After graduating Cum Laude from Duke University where he studied Civil Engineering, Camden worked as a Consultant for A.T. Kearney where he worked in their Strategic Operations practice. With a strong background in analytics, Camden strives to deliver data-driven conclusions and insights.

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Reviewed by
Harrison Hochman
Harrison Hochman

Harrison Hochman is the co-founder and CEO of Sparrow, one of the nation’s fastest growing student lending platforms. As the CEO of Sparrow, his goal is to bring simplicity, choice, and transparency to an otherwise inefficient and opaque lending process.

In 2022, Forbes honored Hochman with inclusion on their exclusive “30 Under 30” list. Recognized as one of eleven young global leaders by the esteemed Straubel Foundation, his impact extends beyond entrepreneurship to STEM and Societal Sustainability. Harrison holds a bachelor’s and master’s degree from Stanford University and currently resides in New York City.

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January 11, 2024

Red Canoe Credit Union Builds Bridges with Gen Z through Sparrow

LONGVIEW, WA – January 11, 2024Red Canoe Credit Union, a forward-thinking financial institution committed to member success, announces a groundbreaking partnership with Sparrow, a leading fintech championing the credit union movement. This collaboration marks a pivotal step in Red Canoe’s mission to empower Gen Z and propel their financial future.

We understand that Gen Z craves financial clarity and personalized solutions. By partnering with Sparrow, we harness cutting-edge technology to deliver precisely that. Through their innovative student loan marketplace platform, we provide Gen Z members with the options to clearly and transparently fund their higher education goals, without the anxiety and stress usually associated with the process.

Amy Davis, Chief Marketing Officer of Red Canoe Credit Union

Revolutionizing Engagement through Targeted Solutions

Red Canoe Credit Union strategically integrates Sparrow’s platform to redefine its approach to Gen Z engagement. By adopting Sparrow’s white-labeled student loan marketplace, the credit union gains a distinct advantage, offering:

  • Streamlined access to diverse lenders and competitive rates: Gen Z members can compare and choose from a wide range of student loan options, ensuring they secure the best fit for their needs.
  • Personalized financial guidance: Sparrow’s platform leverages data-driven insights to deliver tailored recommendations and resources, empowering Gen Z members to make informed financial decisions.
  • Maximized transparency: Members can understand what the cost of borrowing might be without adversely affecting their credit score.

We are thrilled to partner with Red Canoe Credit Union in their dedication to building brighter financial futures for Gen Z. Our platform equips Red Canoe with the tools and expertise to attract, engage, and empower this influential demographic. Together, we pave the way for a more inclusive and accessible financial landscape for all.

Harrison Hochman, Chief Executive Officer of Sparrow

Sparrow is expanding their reach beyond college and universities direct and reaching out to credit unions to establish strategic partnerships. Red Canoe proves to be a good partner in the Pacific Northwest with their current growth in serving a younger demographic and mission to help members financially thrive. 

About Red Canoe Credit Union

Red Canoe Credit Union is a $1.1 billion community financial institution proudly serving over 60,000 members. Red Canoe Credit Union is a vibrant financial institution dedicated to member success and community prosperity. Learn more at Deposits insured by the NCUA, an agency of the US government.


Sparrow, one of the fastest growing student lending platforms in the U.S., offers solutions to borrowers and businesses. Borrowers use Sparrow to search and compare real student loan rates through a single form, bringing simplicity, choice, and transparency to an otherwise inefficient and opaque lending process. Businesses use Sparrow to offer their customers a white-labeled student loan marketplace. Founded by students for students, Sparrow’s mission is to make education accessible and affordable for all. Learn more at and follow us on LinkedIn.

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