Sikorsky Credit Union embraces innovation with Sparrow partnership to propel Gen Z membership through cutting-edge student loan marketplace.
NEW YORK – July 21, 2023 – Sikorsky Credit Union, a leading financial institution boasting assets totaling $1.1 billion, proudly announces its groundbreaking collaboration with Sparrow, one of the nation’s fastest growing student lending platforms. This strategic alliance marks a pivotal moment for Sikorsky Credit Union as it embarks on a transformative journey to revolutionize its approach to private student loans, captivating the next generation of young members.
Our commitment to driving Gen Z membership and engagement made selecting Sparrow anVincent Ciambriello, Chief Executive Officer of Sikorsky Credit Union
unequivocal decision. The remarkable implementation process and the wealth of invaluable data generated by Sparrow’s marketplace have surpassed our expectations. Empowered by Sparrow’s platform, we can effectively cross-sell our members on a range of products, elevating their overall financial journey. We firmly believe this partnership will propel our success in engaging the next generation and fostering their long-term loyalty.
Unlocking Rewards While Mitigating Lending Risk
Sikorsky Credit Union has embraced innovation by harnessing Sparrow’s cutting-edge platform, positioning itself as a trailblazing financial institution that reaps the rewards of student loans without shouldering the lending risk. Unlike conventional approaches, Sikorsky leverages Sparrow’s white-labeled student loan marketplace, gaining access to a vast network of more than 20 reputable lenders. This strategic advantage empowers Sikorsky to offer its members a diverse range of loan options while unwaveringly focusing on delivering exceptional member experiences.
“We are excited to join forces with Sikorsky Credit Union’s visionary team, who wholeheartedly shares our mission of delivering exceptional borrowing experiences to members,” expressed Harrison Hochman, CEO at Sparrow. “Together, we are poised to make a profound impact in engaging Gen Z and driving membership growth. Our goal is to enable credit unions to better serve their members, stay ahead of the curve, and revolutionize their strategies for acquiring Gen Z members.”
Navigating Upstream to Win Gen Z Loyalty
In anticipation of the upcoming academic year, Sikorsky’s new student loan marketplace comes equipped with cutting-edge features and functionality designed to thrive:
- Access to 260+ unique data attributes per non-member using the marketplace.
- Over 30+ turnkey marketing resources to automate cross-selling and member engagement.
Sparrow offers a distinct product that effectively engages Gen Z members and provides invaluable data crucial for acquiring younger members. Their innovative approach perfectly aligns with our strategy to attract and serve the next generation. Leveraging data-driven marketing strategies and tailored solutions, we are confident that our partnership with Sparrow will significantly bolster our efforts in acquiring and engaging younger members, cementing our position with the next generation.Ken Ferrari, Chief Lending Officer at Sikorsky Credit Union
Sparrow was founded in 2020 by Hochman, Griffin Morris, and Daniel Kahn. Since its inception, Sparrow
has emerged as one of the fastest-growing student lending platforms in the U.S., facilitating the search
of over $400 million of private student loans.
Sparrow, one of the fastest growing student lending platforms in the U.S., offers solutions to borrowers
and businesses. Borrowers use Sparrow to search and compare real student loan rates through a single
form, bringing simplicity, choice, and transparency to an otherwise inefficient and opaque lending
process. Businesses use Sparrow to offer their customers a white-labeled student loan marketplace.
Founded by students for students, Sparrow’s mission is to make education accessible and affordable for
all. Learn more at www.sparrowfi.com and follow us on LinkedIn.
About Sikorsky Credit Union
Sikorsky Credit Union is one of the largest credit unions in Connecticut with more than 62,000 members.
Membership is open to anyone who lives, works, worships, or volunteers in Fairfield, Hartford, or New
Haven counties. Sikorsky Credit Union believes in banking the way you choose and gives members the
option to bank at one of their convenient branch locations, online or through their mobile app. For more
information, please visit www.sikorskycu.org. Deposits insured by the NCUA, an agency of the US